Buku marketing hermawan kartajaya terbaru

Buku marketing hermawan kartajaya terbaru plus#

Properties вЂ“ Ownership of tangible properties like real estate, house, apartment, farm house, precious metals and intangible properties like financial portfolio of various securities, stocks, bonds. Places вЂ“ Cities, states, countries for tourism, leisure & place for industrialisation, real estate agents & businessДЎ3 What is Marketed? 7.

Persons вЂ“ Celebrity marketing, film stars, politicians, artists, performers, advertisers, and now also CEOs of companies. Experiences вЂ“ Theatres, opera, Disney-world, trekking, mountaineering, ocean cruise, cinema, music concerts, etc. Events вЂ“ Trade shows, sports, world cups, vintage car rally, fashion shows, artistic performance, annual functions, event management, etc. Services вЂ“ Transport, repair & maintenance, legal, financial, consultancy, hotel, specialised skills, professionals, 3. Goods вЂ“ Physical products, consumer products, consumer durables, etc. Ideas include вЂњFriends donвЂ™t let friends drive drunkвЂќ PlacesДЎ2 What is Marketed? 1. Information is marketed by universities, textbook publishers, newspapers, etc. Organizations use marketing to connect with their target market. Properties include real estate as well as stocks and bonds.

Events can include trade shows, the Olympics, Super Bowl, etc. Persons Experiences Events Properties Organizations Information Ideas Services Goods Experiences include a trip to Disney World, Fantasy baseball camp, a cruise. (American Marketing Association, dalam Kotler dan Keller, 2012)Д§ Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others (Kotler and Keller, 2012)ДЁ Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.Д¬ommunication Industry (a collection of sellers) Market of Buyers) Goods/services Money InformationДЎ1 What is Marketed? Experiences Events Properties Organizations

Buku marketing hermawan kartajaya terbaru plus#

What is MarketingвЂ¦? Selling? Advertising? Promotions? Making products available in stores? Maintaining inventories? All of the above, plus much more!Д¦ Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offers that have value for customers, clients, partners, and society at large. Nilai Presentasi Kelompok : 10% UTS : 30% UAS : 30% Presentasi Marketing Plan Buku Wajib : Kotler, Keller, Marketing Management, edisi 14, 2012Д¤ Penilaian Partisipasi : 10% Nilai Presentasi Individual : 20% Presentasi Marketing PlanДЈ Tugas Kelompok : 1. Marketing Channels 11.Дњommunicating value 12. Customer value, satisfaction and Loyalty 3. 1 UNDERSTANDING MARKETING MANAGEMENT by : Renny R (2013)ДЎ.